Made-in-Alberta – Environomics – Full Cost Accounting

Length: (4 min)

MIA (Ch. 17) Environomics (Ep. 3) Full Cost Accounting
We continue our interview with Gordon Howell about comparing prices and watching trends between solar and Alberta’s conventional mix of (mostly coal) electricity. With environmental and health costs piling up, coal looks like less and less of a bargain. On “In the Green” we meet a cycle-powered inventor with a social message.

About Chapter 17 “Environomics”
Practical technologies, personal motivation and competent know-how are readily available, but something is missing. What new economic models will provide the financial fuel to commercialize new energy innovation and propel our world into a sustainable future?

About “In the Green”
“In the Green” is a sponsored information segment about Albertans who are marrying their environmental and social aspirations with a successful business model. These one-minute profiles showcase the people and the operations, jobs, products and innovation that are helping consumers reduce their ecological footprint.

About Made-in-Alberta (MIA) Series

 Energy, water and climate, these are hot topics for the 21st Century. With conventional fuel reserves running out, water tables running low, and global temperatures running high, 96 percent of Albertans now want new energy solutions. Since 2004, Barb Allard and her Made-in-Alberta team have been finding these solutions and bringing them to community television and the world-wide-web.

 For more information about Made-in-Alberta, visit http://madeinalberta.ca

 Locations: Edmonton, Alberta, Canada

 Links:
http://hme.ca
http://adcot.ca
http://solaralberta.ca
http://shaw.ca
http://rbcc.ca

Date Produced: March 2010

Production Company: RBCC

Broadcaster: Shaw TV, Capital Region

Aired/Screened/Webcast:
Broadcast Shaw TV, Capital Region, March 2010
Uploaded to YouTube, March 2010
Uploaded to RBCC Web TV, March 2010

Available on DVD? - pending

Credits:
Executive Producer for RBCC: Barb Allard
Host & Narration: Barb Allard
Written & Directed: Barb Allard
Cinematography & DOP: Jimmy Bustos, Jeremy Rittwage, Ric Gustavsen
Photography: Gordon Howell
Graphic designs: Gordon Howell
Editor: Jeremy Rittwage
Motion Graphics: Kyle Schneider
Original Music: Final Cut Pro licensed music library

Interviewees & Experts (in order of appearance):
Gordon Howell, Professional engineer and solar power designer
Geoff Lambert, Bicycle Billboard inventor

Additional Thanks to:
Solar Energy Society of Canada, Northern Alberta Chapter (Solar Alberta)

Tags: Alberta Canada Howell Lambert solar power economics bicycle billboard grid coal parity green new renewable energy ad cot cycle oil gas fossil green efficient solutions diversify global climate smart efficient change investment eco clean peak future sustainable